UTM Campaign Builder

Add campaign tracking parameters to any URL for Google Analytics, Matomo and other analytics tools.

Website URL * Campaign Source * utm_source Campaign Medium * utm_medium Campaign Name * utm_campaign Campaign Term utm_term Campaign Content utm_content

Your campaign URL

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The UTM Campaign Builder assembles a tracking URL from the campaign parameters that Google Analytics, Matomo and most other analytics platforms read. Instead of typing utm_source or utm_medium by hand and risking a typo that splits one campaign into three separate rows, you fill in the fields and copy a finished link.

What the builder does

Enter the destination address and the campaign values. The link is rebuilt as you type: values are URL-encoded, the separator is chosen according to what the address already contains, and an existing anchor stays at the end where it belongs.

Sets utm_source, utm_medium and utm_campaign, the three required parameters
Adds the optional utm_term for keywords and utm_content for creative variants
Encodes spaces, accents and special characters so the link survives email clients and ad platforms
Keeps query strings and fragments that the original address already had
Copies the finished URL to the clipboard in one click

Use lowercase and a fixed naming scheme across every campaign, for example medium=email and source=newsletter: analytics reports treat Email and email as two different sources. Paste the generated link into your ad, newsletter or social post and the visits will appear grouped under that campaign.

Frequently asked questions

What does the UTM Campaign Builder do?

It assembles a tracking URL from campaign parameters such as utm_source, utm_medium and utm_campaign. You fill in the fields, and the tool outputs a ready link that Google Analytics, Matomo and most other analytics platforms can attribute to the right campaign.

Is the UTM Campaign Builder free to use?

Yes, the tool is completely free and requires no registration. Open the page, fill in your campaign details and copy the generated link as many times as you need for any number of campaigns.

Why should I use a builder instead of typing UTM tags by hand?

Because a single typo splits one campaign into several rows in your reports. The builder enforces consistent parameter names and correct URL encoding, so utm_source and utm_medium are always spelled the same way and your analytics data stays clean.

Do UTM parameters affect my search rankings?

No, UTM parameters do not directly change rankings; they only label traffic for analytics. To avoid duplicate-content issues, keep a canonical tag on the landing page and use UTM links in campaigns rather than in internal site navigation.